Real Estate SEO
Whether you are a real estate agency, a one-person realtor or a real estate projects developer, our SEO strategies will bring you more prospects and leads with high buying intent.
Profigain will help you identify and dominate your real estate marketing and sales goals to help you rise above competitors targeting your territories! We carefully examine the demographics within your chosen area and will tailor an SEO strategy for your real estate business.
SEO for Real Estate Businesses
For the past couple of years, the real estate market has become one of the highest competitive industries for acquiring qualified leads. Most businesses have learned that to survive and have an advantage over their competitors, they must have a stronger search engine ranking.
Whether you are a real estate agency, a one-person realtor or even a large real estate project developer, consider analyzing your online strength and visibility, if you have been struggling to get more leads in a very competitive market, or want to have a definite advantage over your competitors, it is vital that you learn more about our real estate SEO plans and strategies.
Profigain helped a lot of real estate businesses scale to another level. Applying our SEO strategies for your real estate business can take your sales to a new level while helping you to outperform the competition!
In recent years, Profigain has been very successful in many countries, including but not limited to Germany, Turkey, Saudi Arabia, Qatar, the United States, Canada, Singapore, Switzerland, and many others.
We have helped countless clients from all around the world, and we’re here to help you as well by minimizing your efforts, maximize your return on investment while using low-budget strategies that brings the most efficient results to your business. Profigain enables you to reduce the time needed to acquire high search engine rankings, so you can spend more time on closing deals and handling the more important areas of your real estate business.
Frequently Asked Questions About Real Estate SEO
Almost 90% of qualified buyers rely on real estate websites as the primary source of their research and shortlisting phase, rather than speaking directly with a real estate agent. Gone are the days of searching newspapers, the Yellow Pages or local business directories. With such a high percentage of buyers relying on online information, we take additional time to get to know your business needs. We want to understand the demographics and the psychographics of your ideal customer, and then help you capitalize on what makes you and your business unique and valuable to them. With our real estate SEO strategies, we will help you drive more qualified buyers to your website.
A strong SEO strategy starts with your website structure and design. Proper SEO techniques implementation will help bring more potential buyers to your website, but the design and speed of your site are the items that encourage your customers to stay on your site or not. If your website is slow, have technical issues, takes forever to load or doesn’t work well on mobile or tablet devices, you will be losing a lot of potential buyers.
Focusing on Local and Geo-Specific Keywords
When implementing keywords into the content of your website, they should be relevant to your ideal customers and to target the local area. Potential and qualified buyers always search using location names and landmarks. Especially when a foreign investor is considering buying a property in another country, researching and proper implementation of geo-specific keywords into the content of your website will help potential customers find you when looking for a home in your targeted area.
Creating High Quality and SEO Optimized Content for Your Website
Potential buyers are looking for real estate agents that are knowledgeable in their field and are familiar with the local area. Having a website with helpful and engaging content will help to give your future customers a great first impression of you and your company. This great impression will eventually build trust with your prospects. When you provide significant value to your potential customers, they won’t forget your business name, and they will most likely contact you for further steps.
High-quality content is a critical element of SEO for real estate agencies. By adding relevant and the right keywords and phrases, you are highlighting the quality of your service, and your dedication to the neighborhoods you serve!
While creating a powerful SEO campaign, be careful to not over-use keywords within your content, this is called keyword stuffing, and it is heavily punished by Google.
Over optimization is a common mistake that most real estate agencies usually make, especially when they use their in-house content writers. Content should be relevant and up to date without looking like you are desperate to get new buyers by filling your pages with out-of-context content and random keywords. Keyword stuffing, also known as the overuse of keywords or over-optimization, can lead to penalties from major search engines like Google, while also lowering the quality of your content, the reading engagement and the trust from your potential customers.
To prevent these mistakes, our staff at Profigain will research and implement the perfect keywords combination with the highest values for your real estate business and local area. We want to give your website original and valuable content, so your potential buyers appreciate it and build trust with your business name and eventually buy from you.
How Profigain Measures SEO Success?
Boosting your ROI is always one of our main goals. This is the most critical metric for measuring the success of your campaign. With our SEO optimization services, we can help enhance your ROI to its needed goals, so your business grows to the next level.
We provide you detailed monthly reports that show important metrics of your company including ROI,
from the information in the reports, we can observe how your SEO campaign performed and decide what the best practices to further increase the performance in the coming month are. This way we can ensure that we have up-to-date metrics and benchmarks to work on, optimize our marketing channels and implement whatever marketing techniques to bring the highest possible ROI for your business.
Goal tracking is essential for any business that needs to track traffic increase, leads acquisition, and revenue growth of their website.
Objective and goal tracking are vital elements of any successful marketing campaign. This enables us to review how suitable the marketing medium is for your business to optimize and implement further techniques for your campaigns.
eCommerce results’ tracking similar goal tracking, but the tracked metrics are slightly different. E-commerce tracking provides an extensive overview of data during an SEO campaign.
This data would allow businesses to scale and to increase revenue. By categorizing the data into channels using filters like organic search, email, social media, we can analyze and track the origin of the traffic that brings the most results; this will help you determine which traffic channel is the most effective for your business.