Conversion Rate Optimization (CRO)
Conversion rate optimization (CRO) helps website performance by increasing the ratio of website visitors converted into actual customers or subscribers.
CRO helps in increasing sales, click-through rates, and other needed objectives without having to increase the traffic coming to your website.
What is Conversion Rate?
The term conversion is used when you get a sale, a subscriber, or an action that your landing page is trying to convince the visitor to do.
Conversion rate (CR) is the ratio of your total converted visitors. For example, if you got 100 visitors to your website and only four people have purchased your product, your CR = 4%.
Why CRO is Important?
Your website pages should be designed around your customers’ needs; there is no point to create a website that no prospect would want to interact with.
Let Profigain’s experts review your website or landing pages and provide you with suggestions and insights that might increase your pages’ conversion rates drastically.
There are an art and science behind raising your CR; hence, we provide a service for it.
While analyzing your targeted market and niche, we consider the psychology behind your prospects’ wants and needs, and therefore, helped by our best practices, cases, and our benchmarking data, we provide you with what works for you and eliminate what is harmful to your business.
However, our mission won’t stop here; we keep monitoring and testing the results until we reach the full potential of your desired objective.
What Can Profigain Provide for Me?
Over the past years, we have worked with many companies and have launched hundreds of campaigns and conducted a countless number of tests. We know what would work for your business and what won’t. Once we review your pages would apply best practices for better conversion and then conduct further tests will reach the highest conversion rate possible.
What is the Process of Your Conversion Rate Optimization?
Demographics & Psychographics Analysis
Page Code and Technical Analysis
Traffic Sources Analysis
Optimization and Implementation
Monitoring and Measuring
How Profigain Measures SEO Success?
Boosting your ROI is always one of our main goals. This is the most critical metric for measuring the success of your campaign. With our SEO optimization services, we can help enhance your ROI to its needed goals, so your business grows to the next level.
We provide you detailed monthly reports that show important metrics of your company including ROI,
from the information in the reports, we can observe how your SEO campaign performed and decide what the best practices to further increase the performance in the coming month are. This way we can ensure that we have up-to-date metrics and benchmarks to work on, optimize our marketing channels and implement whatever marketing techniques to bring the highest possible ROI for your business.
Goal tracking is essential for any business that needs to track traffic increase, leads acquisition, and revenue growth of their website.
Objective and goal tracking are vital elements of any successful marketing campaign. This enables us to review how suitable the marketing medium is for your business to optimize and implement further techniques for your campaigns.
eCommerce results’ tracking similar goal tracking, but the tracked metrics are slightly different. E-commerce tracking provides an extensive overview of data during an SEO campaign.
This data would allow businesses to scale and to increase revenue. By categorizing the data into channels using filters like organic search, email, social media, we can analyze and track the origin of the traffic that brings the most results; this will help you determine which traffic channel is the most effective for your business.