The term conversion is used when you get a sale, a subscriber, or an action that your landing page is trying to convince the visitor to do.
Conversion rate (CR) is the ratio of your total converted visitors. For example, if you got 100 visitors to your website and only 4 people have purchased your product, your CR = 4%.
Conversion rate optimization (CRO) helps website performance by increasing the ratio of website visitors converted into actual customers or subscribers. CRO helps in increasing sales, click-through rates, and other needed objectives without having to increase the amount of traffic coming to your website.
There is an art and science behind raising your CR; hence, we provide a service for it.
Our optimization process starts with analyzing your market, your copywriting, and all the elements of your current landing page. It is not exceptional to create a new landing page for your objective from scratch if your current page is old, not qualified, or far from being optimized.
While analyzing your targeted market and niche, we consider the psychology behind your prospects’ wants and needs, and therefore, with the help of our best practices, cases, and our own benchmarking data, we provide you with exactly what works for you and eliminate what is harmful for your business. However, our mission won’t stop here; we keep monitoring and testing the results until we reach the full potential of your desired objective.